3 Tips for Developing Your SEO Content Strategy

by Staff & Contributors

All marketers know they need to focus on organic digital marketing, especially since 53% of website traffic comes from a search engine. But there are so many organic marketing tactics, it can be difficult to know which ones will bring you results.

This is where content comes in. Content marketing offers many benefits. Since you’re offering your customer information, you’ll be seen as an expert in your niche. Plus, high-quality content can increase website traffic, improve your branding, and convert prospects. Plus, 82% of companies use content marketing, so developing an SEO content strategy will ensure you stay competitive. Understanding SEO can be difficult, but hiring an SEO agency can benefit your company as they will help design a plan customized to your SEO needs and goals.

So, where do you get started? Here are 3 tips for your SEO content marketing strategy.

  1. Start With Keyword Optimization

In order to get positive results from your SEO and content strategy, you’ll want to optimize your articles for high-ranking keywords.

How do you choose high-quality keywords? First, identify the keywords you want to target based on your niche and user intent. Plus, the keyword should also factor into your blog and what it’s about. Then, research the search traffic value and competition of different keywords.

Ideally, your primary keyword should have high traffic value and low competition. From here, sprinkle this keyword throughout the text. Don’t forget to include it in the meta value, such as the title and SEO description.

Are you still confused? Read this keyword research guide.

  1. Consider Guest Posting

Guest posting is when you write for another company’s website.

While this may seem odd to content beginners, it’s actually a great way to gain some off-page traffic. Most bloggers utilize guest posting to link back to their website, easily gaining a backlink. But guest posting has even more benefits. For example, you’ll look even more authoritative discussing your company on another website.

How do you find blogs that will welcome you as a writer? Find high-authority blogs that fit your niche. If you don’t have time to write an article, you can always use one of their writers or hire your own ghostwriter.

  1. Create Great Topics

With so many businesses blogging, it’s common to see the same topics on a Google search. That means the “What Is” and “Ultimate Guide” blogs aren’t working anymore. Focus on niche sub-topics that are equally as important as the big picture.

For example, blogs such as “What Is SEO” are so common to where they don’t provide much value. Instead, focus on SEO sub-topics. This can include “How to Do SEO for Law Firms,” “Perfecting a Local SEO Strategy,” or even “Secrets to Increasing Website Traffic.”

Create a Winning SEO Content Strategy

Organic digital marketing strategies, such as SEO, are the secret to increasing website traffic and bringing in prospects.

There are many SEO tactics, and content is still an integral part of a search strategy. To create great content that shows results, optimize your blogs for keywords, start guest posting, and create engaging topics. Be sure to use these tips to perfect your SEO content strategy and generate sales.

Continue reading our blog for more business tips!


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