Reseller hosting allows your agency to offer web hosting services to clients without you owning any servers. Instead, you rent wholesale server space and resources from a hosting provider, and they take care of the servers, including their maintenance and any hardware issues. Meanwhile, you divide the wholesale server space and resources into packages that meet your clients’ hosting needs.
Reseller hosting is, therefore, beneficial to both you and your customers. First, it benefits your customers because including web hosting in the package of services you already offer means there’s one less thing they have to go searching for. Second, it benefits the agency because it’s an additional revenue stream.
How to Add Reseller Hosting to your Agency’s Services
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Identify and Analyze your Competition
When adding hosting to your list of services, it’s essential to know your clients’ other options for web hosting. Once you’ve identified who your competitors in this space are, you need to research what they’re offering to make sure to match and improve upon those features.
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Understand the Features and Software Involved with Hosting
To create hosting packages, you will need to have a basic understanding of features such as bandwidth, disk space, domains, control panels, and email accounts, to name a few. This will help you design packages that meet the needs of your customers. For example, if you serve mainly large businesses with high-traffic websites, you want to be sure you offer hosting with enough CPU and RAM to manage their site optimally.
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Choose the Appropriate Parent Host
There are a lot of options when it comes to purchasing wholesale hosting. However, you need to make sure that you select a parent host with the best quality service for the best price. The quality of the hosting company will determine how well your clients’ sites perform. If the hosting is poor, your customers will be unhappy, and so will you. Furthermore, you want to make sure you’re paying a reasonable price, or this could eat into your profits. However, it’s important to remember that you get what you pay for, so don’t just opt for the cheapest host.
The best reseller hosting for agencies will offer white label support. This means that they use an anonymous domain name for the hostname of their servers. As a result, your client won’t see your parent host’s name anywhere, and you can use your name instead.
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Offer Technical Support
If you’re going to offer to host websites for your clients, you must be available to help them with any technical issues related to their sites. The best way to do this is to hire a support agency to resolve problems 24/7. While this is an extra expense, it’s necessary if you want to keep your customers happy.
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Create a Marketing Plan
After you’ve created packages that include web hosting, you’ll need to market this new service. You’ll want to get the word out to existing clients and make it known to the world, in general, to attract new clients as well.
When marketing your web hosting service, it’s important to keep in mind the pain points of your existing and potential customers. If you can show people why buying a package from your agency that includes hosting will make their lives easier, they’ll be more likely to become a client.
Is Reseller Hosting Profitable for Agencies?
The short answer is yes.
Reseller hosting is profitable for agencies because you don’t need a lot to run it, and very little initial capital is required.
Although it may seem like adding another service to your agency will require you to pay for additional staff, the truth is that the staff you already have should be able to handle it. This is because there’s no technical expertise required, and setting up hosting accounts is a relatively quick and straightforward process.
Furthermore, reseller hosting doesn’t require any major infrastructure costs. For example, you don’t have to pay for servers or hire server setup and maintenance experts. Instead, your costs will be limited to the leasing of server space, marketing, and hiring a customer support agency. Additionally, as an agency, you already have a ready pool of customers. Consequently, your marketing costs will be lower since you won’t have to spend as much on customer acquisition.
Therefore, you should make a profit so long as you factor your costs into the price you set for your hosting service.
